A brand is a name, term, design, symbol or any other feature that identifies one sellers good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brands customers, its owners and shareholders.12/10/2001 · Unpaid advertising (also called publicity advertising), can include personal recommendations (bring a friend, sell it), spreading buzz, or achieving the feat of equating a brand with a common noun (in the United States, Xerox = photocopier, Kleenex = tissue, Vaseline = petroleum jelly, Hoover = vacuum cleaner, and BandAid = adhesive bandage).
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