
The Trump campaign made extensive use of social media platforms, notably Twitter, to reach voters. Unlike other candidates, Trumps Twitter and Facebook posts linked to news media rather than the campaign site as part of his strategy to emphasize media appearance over volunteers and donations. Based on the data gathered by the Pew Research Center, 78% of his retweets were from the general public, as opposed to news outlets and government officials. Trumps unique use of social media comp…
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