Beer is one of the oldest and most widely consumed alcoholic drinks in the world, and the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer.Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.Along with tobacco advertising, alcohol advertising is one of the most highly regulated forms of marketing.Some or all forms of alcohol advertising is banned in some countries. There have been some important studies about alcohol advertising published, such as J.P. Nelsons in 2000.
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