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Advertising is a marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. 465 Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message.

The Advertising Standards Authority of South Africa (abbreviated ASA) was an independent entity organised and financed by members of the marketing communications industry of South Africa.Its purpose is to manage South Africas voluntary, selfregulating system of advertising. The ASA worked with a variety of marketing communication industry stakeholders to ensure that advertising content in ...




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