Marketing strategy is a longterm, forwardlooking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.. Scholars like Philip Kotler continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different ...3/8/2007 · Crafting an advertisement that entices potential consumers might seem difficult, but its simpler than you think. The simpler the better, in fact. An ad sums up everything that is smart, innovative, and distinguished about your brand, and...
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