Marketing effectiveness is the measure of how effective a given marketers go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short and longterm. It is also related to marketing ROI and return on marketing investment (ROMI).. Marketing expert Tony Lennon believes marketing effectiveness is quintessential to marketing, going ...Definition. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market with goods for sale.
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