Advertising photography photographs made to illustrate and usually sell a service or product. These images, such as packshots, are generally done with an advertising agency, design firm or with an inhouse corporate design team. Fashion and glamour photography usually incorporates models and is a form of advertising photography.Advertising is the highest profile consumer of photography, with an advertising image typically reaching between 100,000 viewers for a local campaign, and more than a billion viewers for a global campaign by a major brand. Advertising agencies work hard to constantly create new advertising ideas, and are completely unconservative in their approach to what works.
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