
If an ad tells readers their smoking will harm their children they will question the credibility of the source If readers infer the conclusion the source is unimpeachable In inference the audience tells themselves what they might not believe from an
Visual Metaphors 20 Creative Ads and What You Can Learn From Them Visual communication has evolved rapidly in the last few decades Some 40000 years ago cavemen used dirt mixed with saliva to draw pictures of animals on walls and rocks Fast forward to the mid1900s and the Don Drapers of the marketing world were using imagery and visual
you may see this video: Understanding visual literacy Advertisement
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