If an ad tells readers their smoking will harm their children they will question the credibility of the source If readers infer the conclusion the source is unimpeachable In inference the audience tells themselves what they might not believe from an
Whats left out leads to inference If an ad tells readers their smoking will harm their children they will question the credibility of the source If readers infer the conclusion the source is unimpeachable In inference the audience tells themselves what they might not believe from an ad
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