Advertising Management

Print ads any ads that have been made and installed using the typography technique, fine print with simple technology as well as high-tech. a form of print ads: Print newspaper ads, billboards, print flyers, banner ads, and more. Based on the extensive space used, in particular for printed newspapers, magazines and newspapers, advertisements in the media are recognized in the four forms of the Declaration, namely :

Classifieds : These ads are referred to as classified ads because the messages that are created consist only of a few lines of words/phrases and calculated fees, and the price is relatively inexpensive. Typically, these classifieds are not more than 3-4 lines with no more than one column area. The language used in classified ads is generally concise, full of meaning, and very simple. The goods advertised in the classifieds are very diverse, covering goods and services, thanks, congratulations, and looking for soul mates, and others.

AD column: The Institute's column has a width of one column, but it is higher than the classified ad. In addition to the verbal message written, it is also possible to have nonverbal messages as an illustration, symbol, logo or other visual markups though not very varied and very limited. Examples of announcements of congratulations, condolences, offers of goods and services, education and advocacy (against someone, and auctions, etc.), warning (commercial patents, etc.), an open invitation, as well as posts.

AD Advertisements: Advertisements don't forget as news. In Indonesia, the advertising Tatakrama with this technique is required due to the description of "advertisements" or "propaganda" to differentiate it from the news. This contextual content of messages varies greatly among others: AD services for alternative medicine, health, services, tourism attractions, event organization, institutional advertising, and so on. When the government usually includes a message on tourism, regional development, the potential of nature and awareness of participation in development, education, social solidarity, orderly and sober governance, etc.

Display ads: The column advertisement on a wider scale so that it can display (shows) illustrations in the form of images of good images or graphics in the larger size of the verbal message is written. Generally used by organizations in both business and social events. For example, advertise the sale of goods or services, congratulations, notifications, apologies, the precautionary trade, etc. It can be carried out by private or civil, social, personal and family organizations. To install personal and family for example in the form of condolence announcements, congratulations announcements, apologies, etc.

Electronic advertising

Radio announcements : Advertisements that are installed across the center of the radio. Radio ads have any typical features which can only be heard audio (audio) of course which is a combination of words (voice), music and sound effects.

Commercials are also called commercials designed to take advantage of the economy, and the purpose of the intended message is a person or enterprise that will cultivate and sell the advertised product for the final consumer. Commercial advertising can be divided into three types of advertisements, namely consumer advertising, business, and advertising.

Non-commercial advertising (public service announcement) advertisements are used for the transmission of information, Menagazi or the Mennonan masses where the ultimate goal is not economic benefits but rather a social advantage.

Above the advertising media line are media that are mass. The intended mass is that the target audience is large and hit ad messages simultaneously. The media include a category above the line: newspapers, magazines, newspapers, television, cinema, radio and the Internet.

Under the advertising line is advertisements that use private media. Which include the media below the line are: publications, posters, banners, billboards, bus paintings, bus stop, point of Purchase (pop), posters, shopping mark, sprinklers, display

TV AD: TV is one of the media that is included in the categories above the TV ad line containing audio, picture, and animation elements. Made for entertainment purposes only.

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